eCommerce

Online vs Offline Stores: Who is Winning? [Infographic]

by Guest Post

This guest post is brought to you by our friends at Shopping.FM

Marketplaces and fairs were the first places where people started exchanging goods and services and that didn’t change for more than 10,000 years. The first time people started shopping for pleasure was in the 17th century when standards improved and the shopping became a form of entertainment.

It took centuries for shopping to be truly revolutionized and that happened with the introduction of the commercial internet in the later stages of the 20th century. We are able to buy almost anything we want with a click while we are drinking coffee with friends, working at day jobs, or when relaxing in the commodity of our homes. And one of the best things is that it will be delivered directly to our homes.

People state that they chose online shopping because of the ability to shop 24/7, ability to compare prices, it is time saving, there is a greater variety, and everything is in one place; but probably the most important is avoiding the crowds and checkout lines.

On the other hand, people who opt to buy in the store say they prefer it because they can see and touch the item first, trying it on, there is no delivery time, they don’t trust online security, and they have the ability to talk to a salesperson.

As a result of the growing online market, and in order to compete, many in-store shops started retailing online too. There are many differences between the shops which operate on the internet and those that are still in store.

You can see them in the following infographic:

Have something to say about online vs. offline stores? Start the conversation in the comments!

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